Mr. Ng Chi Chiu, the Chairman and Executive Director of Superland Group Holdings Limited (0368. HK), was interviewed by The Hong Kong Economic Times earlier to share the idea and future prospects of the Group’s new self-developed technology brand, Oodles. Mr. Ng pointed out that, from his more than 20 years of fitting-out experiences, inevitable hurdles would be encountered in every project while technologies can definitely ease the pain points in operation, enhance project quality as well as reduce project time and cost. In view of that, the Group gathered relevant technologies, professional talents and long-term experience to devote to the research and development of Oodles.
Oodles aims at leading the industry into a new era of digital technology, enhancing living experiences and facilitating users in realizing their ideal houses more conveniently and accurately. Recently, Oodles was applied to mass marketing together with its partner One Collection. Oodles launched a series of practical furniture solutions with different design styles based on the newly launched “The Met Azure” residential project. Combined with its own research and development technology, the Oodles Cube immersive virtual reality display system was used to bring the design to life through the curved projection screen, which was highly praised by the market.
Mr. Ng especially shared his vision of delivering the benefits of technological development and application not only to the business sector, but also to the general public. Because of that, Oodles committed to reducing costs and developed a series of transforming furniture with reasonable prices. It is expected to popularize the use of transforming furniture, and to let users experience the edge-breaking technology that overcomes limitations of traditional furniture and space.
The Superland Group will strive to bring Oodles’s technologies to everyday life, and apply them to more projects, most importantly, to create breakthroughs and opportunities for the whole industry.
For details of the full interview article and video, please visit the following website: